Stubbs Alderton & Markiles, LLP announced that it represented client IRIS.TV in its $18M Series B Funding round. IRIS.TV ingests millions of videos every day from the world's largest broadcasters, publishers, and content creators around the world. Each video is then analyzed and assigned hundreds of additional data segments to build a more comprehensive understanding of each individual video. These new data segments can be utilized for many solutions including video recommendations, analytics, insights, contextual video ad targeting, and the creation of additional first-party data. We believe the world's premium video content and journalism should be easier for users to discover and for marketers to target and align their messaging.
For the full press release regarding the IRIS.TV $18M Series B Funding: https://www.wsj.com/articles/intel-backs-video-data-firm-offering-an-ad-targeting-alternative-to-cookies-11617789600?page=1&utm_campaign=2021%20-%20Series%20B%20Announcement&utm_medium=email&_hsmi=120057069&_hsenc=p2ANqtz-80y_Kw30GvsfzxZelyj_nWNZ_2UNOxfbgl9OTeXNjTCT48LRVVA8RB-At94QZEWguBEBWZQvOnu0kHat-AFNm79yy-X6uHC-tyLm9T2AzWcHKGu08&utm_content=120057069&utm_source=hs_email
SA&M Attorneys Advising IRIS.TV in this transaction included:
Louis Wharton: Louis Wharton is a Partner of the firm. Louis’ practice focuses on advising venture capital funds and angel networks, along with middle-market, emerging growth, early-stage and public companies in corporate finance, mergers and acquisitions, securities compliance and general corporate matters. Louis counsels clients in the technology, e-commerce, and digital media industries, among others.
Kelly Laffey: Kelly Siobhan Laffey is senior counsel of the firm and the Director of Business Affairs at the Preccelerator. Kelly’s practice focuses on advising emerging growth and middle market companies in the technology, digital, internet, fintech, interactive media (i.e., AR and VR), and entertainment industries. Kelly counsels clients on issues related to corporate governance and formation, venture capital and other financings, joint ventures, employee compensation, complex stockholder and operating agreements, securities law regulation and other general corporate matters. Kelly also advises investors and funds in connection with venture capital and other financings.
Daniel Garber: Daniel Garber is an Associate of the Firm. Daniel’s practice focuses on corporate transactions, including venture capital financings, mergers and acquisitions, securities law compliance, and other general corporate and business matters.
About Stubbs Alderton & Markiles’ Venture Capital & Emerging Growth Practice
As a result of the Firm’s deep roots in the emerging growth market, Stubbs Alderton & Markiles understands the unique practical business needs of early-stage and high-growth companies. The Firm typically acts as outside general counsel to its emerging growth clients, including participating in board-level discussions and serving as an extension of the management team. The Firm strives to understand its clients’ business and markets and give them senior-level attention, which enables the Firm to provide practical and cost-effective legal advice. Representing private companies as they seek funding from venture capital firms, angel investors or other investors has been a key component of the Firm’s practice. The Firm also represents and has extensive relationships with the most prominent venture capital firms and angel investor groups in Southern California. The Firm has extensive experience in advising on a wide range of financing structures, including seed and angel investor financings, venture capital investments, private equity and other institutional financings, bridge loans, and PIPE transactions for public companies. The Firm’s representation of cutting-edge companies and leading investors allows it to stay apprised of developing market trends and, where appropriate, to make introductions to investors and companies.
January 6, 2021 – LOS ANGELES, CA. Stubbs Alderton & Markiles client, Steril-Aire, a leading innovator of high energy germicidal ultraviolet C (UVC) solutions has announced its acquisition by Madison Industries, one of the world’s largest privately held companies and leading provider of comprehensive indoor air hygiene solutions. This acquisition makes Madison Industries one of the only companies in the market with a complete portfolio of science-backed indoor air hygiene solutions.
Attorneys representing Steril-Aire in this transaction include Jonathan Hodes, Madeleine Barenholtz, and Daniel Garber.
About Steril-Aire
Steril-Aire is a leading innovator of high energy germicidal UVC solutions. Its decades of science based and technology backed solutions create a better and safer environment to live, work and breathe. Steril-Aire’s science is groundbreaking in enhancing the indoor air quality of customer working environments. Steril-Aire’s solutions can be found in hospitals, schools, nursing homes, airports, laboratories, government facilities, offices and food safety.
About Madison Industries
Madison Industries is one of the largest and most successful privately held companies in the world. Madison builds entrepreneurially driven, branded market leaders that are committed to making the world safer, healthier and more productive by creating innovative solutions that deliver outstanding customer value. The team at Madison is committed to building something truly remarkable that long outlasts them while coaching others to reach their highest potential.
For more information about our Mergers & Acquisitions practice, contact Jonathan Hodes at or (818) 444-4508.