Stubbs Alderton & Markiles, LLP (SA&M) represented client Obsidianworks Creative (Obsidianworks) in a strategic investment and partnership with 160over90. The deal was announced on June 2, 2021.
Obsidianworks is a culture-powered brand advisory firm co-founded in 2020 by actor Michael B. Jordan and marketing executive and Nike veteran Chad Easterling. 160over90 is a cultural marketing agency and a subsidiary of Endeavor known for producing relevant work featuring many of the biggest names in pop culture today. The deal represents a shared vision for creating cutting-edge storytelling and campaigns, especially for millennial, Gen Z and multicultural audiences.
Attorneys working on the transaction included Greg Akselrud, Andrew Sahn and Brent Armitage.
The deal was covered by The Hollywood Reporter, Variety, and Deadline.
SA&M’s Internet, Digital Media & Entertainment Practice Group advises individuals and companies across all aspects of their corporate, strategic and licensing businesses, including in connection with a full range of mergers, acquisitions, dispositions, joint ventures and other strategic transactions. For more information about the Internet, Digital Media & Entertainment practice, contact Greg Akselrud at .
Stubbs Alderton & Markiles’ client New Form, a highly acclaimed digital entertainment studio whose owners included Discovery, ITV, Ron Howard and Brian Grazer, has been acquired by Whistle, a sports and entertainment internet media company. The value of the deal was not disclosed.
To read the full article on Variety visit here.
Stubbs Alderton & Markiles’ attorneys representing New Form in this deal are Greg Akselrud, Jonathan Friedman, and Michael Shaff.
ABOUT NEW FORM
New Form is an entertainment studio redefining the way stories are developed, packaged and distributed by producing original narratives that transcend formats and platforms. New Form creates premium video content that resonates with young audiences using data-driven insights to influence its content strategy. For more information visit www.newform.com
For more information about our Internet, Digital Media & Entertainment practice area contact Greg Akselrud at