The Role of Branding for M&A and Growth: 7 Principles That Drive Valuation & Revenue
Tuesday, September 17th, 2019
5:30 PM - 8 PM
1316 3rd Street Promenade, Suite 107
Santa Monica, CA 90401
Is your company (or client) looking to sell, acquire, merge, raise capital or grow revenues? The brand story and how it’s told can either be an asset or a liability.
Learn how this oft-overlooked ingredient can drive valuation both pre-deal and post-deal and support revenue growth. Key topics include:
Farida Fotouhi
President and Co-Founder
Reality2 Branding and Marketing
This dynamic workshop will be led by Farida Fotouhi, President of Reality2, a pre-eminent branding, and marketing firm with a 30-year track record of successful work for innovative middle-market and tech startup clients in the software, life sciences, and other categories.
Reality2 uses a fast-track “Reality-Based” process to develop the positioning strategy, crafts the brand story to support a clear and simple value proposition, and brings the strategy to life creatively on all platforms including a new website, micro-sites, brochures, sales presentations, trade show booths, and advertising. The results range from exponential revenue increases to substantial exits at significant multiples.
Farida is in demand as a regular speaker on the topic of branding for audiences ranging from YPO and Search Fund CEOs to technology commercialization programs for NIH (National Institute of Health), DOE and USDA Phase II Business Innovation grantees.
We hope to see you there!
*You must register with your name & email to attend this event.
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Stubbs Alderton & Markiles’ client AllTrails, an online database of curated digital outdoor maps, has received a significant investment from Spectrum Equity, in connection with Spectrum’s acquisition of a majority stake in the Company, to help accelerate product development, add more trail content around the world and grow the Company’s user base. AllTrails was advised by Stubbs Alderton & Markiles while GP Bullhound served as financial adviser. Spectrum Equity was advised by Latham & Watkins. Financial terms of the transaction were not disclosed.
To read the full press release visit here.
Stubbs Alderton & Markiles’ attorneys representing AllTrails in this deal are Louis Wharton, Marc Kenny, and Kelly Laffey.
ABOUT ALLTRAILS
AllTrails helps people explore the outdoors with the largest collection of detailed, hand-curated trail maps as well as trail reviews and photos crowdsourced from its community of over 9 million hikers, mountain bikers and trail runners. AllTrails has the #1 Outdoors app for iOS & Android with more than 12 million mobile downloads and reaches 44 million people each year through alltrails.com, the App Store and Google Play.
For more information visit www.alltrails.com
For more information about our Mergers and Acquisitions practice area contact Louis Wharton at [/vc_column_text][/vc_column][/vc_row]