Stubbs Alderton & Markiles recently advised client Propagate Content, the production and talent firm founded by Ben Silverman and Howard T. Owens, in its acquisition of Sway Social, a creator-first agency focused on helping digital talent transform content into measurable revenue. SA&M, notably Greg Akselrud, Cathleen Green, Ani Petrosyan, and Logan Alexander-Young, assisted in negotiating the deal for the company alongside the President and COO of Propagate, Drew Buckley, and the CFO, Noah Nusinow.
The deal was structured to permit Sway Social's brand structure and leadership to continue operating as part of Propagate Content. Callen Hamilton Boyer, CEO of Sway Social, will continue to lead the agency as a division of Propagate Content.
The deal was spotlighted in Deadline, which recognized the firm’s efforts in executing this milestone acquisition.
