Tag Archives: Preccelerator

Introducing the Startup Superhero Video Series! – This Week Featuring Scott Alderton on “Positioning Your Company For Financing”

Stubbs Alderton & Markiles and the Preccelerator Program are proud to announce the launch of their Startup Superhero Video Series – featuring SA&M Attorneys, Preccelerator Mentors, and entrepreneurs on topics specific to entrepreneurship and lessons learned throughout the journey.

This week we’re featuring SA&M Managing Partner Scott Alderton as he chats about “How to Position Your Company for Financing.”  Scott is the Co-Chair of the Venture Capital & Emerging Growth practice at Stubbs Alderton, General Partner of SAM CREATV Ventures, and a thought leader in the startup financing space.

 

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Transcript

Heidi: Tell me a little bit about your practice and experience and what you love most about working with emerging growth companies?

Scott: Sure, I have been doing this for a long time. My practice is broad-ranging. Early on in my career, I was more of a corporate & securities lawyer doing traditional SEC type of work with larger companies. As this thing called the “Internet” began to develop in the ’90s, it looked like it was interesting, I transitioned my practice to being more of a technology and venture capital lawyer. I really like working with companies all along their evolutionary path, but I really like working with early-stage companies. They have diverse, wide-ranging needs, they typically don’t have the resources that large companies have. I feel like I can play a vital role as an advisor even more-so than a lawyer. The lawyering part is the easy job to me, the advising part is really the fun part.

Heidi: Let’s talk a little bit about emerging growth companies and how they approach financing. What are some of the things an early stage company should be thinking about when they are going for funding. If they are really early, how do they attract investors?

Scott: I think it’s really a couple of things. The first thing that every company needs to do is to decide what its vision is and what kind of company it’s going to be. Venture capital is not right for every company and there’s lots of different ways to fund your businesses. The overwhelming majority of businesses do not get funded with venture capital. Venture capital is a way of financing a business through its growth stage. When it has a proven product, when it’s found its market and when it now needs to scale and grow. That’s when venture capital comes in and helps a company do that, but to get to that point is challenging. First you need to decide; am I a company that is going to require venture capital and am I company that is going to address a large scaling market, be disruptive, grow to be very large? That’s a venture fundable business.  Through the early stage, the second thing you need to figure out is  – how am I going to get to the point where professional investors are going to be interested in me? Professional investors are not going to be interested in every company like I said they are going to be interested in companies where they can apply their capital, grow and scale the business.

Heidi: As far as some of the tips that you would give to them, for them to actually attract investors – where do they look for them? Are warm introductions the best thing? What are some of the tactics?

Scott: First of all, don’t look too early. Understand that if you are really going out and seeking traditional, professional investment that you are going to have to have some metrics. You’re going to have to have at least a MVP of a product, you’re going to find a market where that product is being accepted. You are growing and scaling a business in that market. Whether its users or customers – whatever it is – you have to get to that stage first. How do you get to that stage? Well, you get to that stage by raising money from friends and family, from people who know you. From people that are going to invest in you, because you’re the entrepreneur. They believe in you. Relatives, friends, strategic business partners. A second way to look at that is for people who ultimately will be interested in your product, even though you have no metrics or proof of your product today. They will invest in you because they want your product to hit the market. Might be a strategic investment. Figure out a way – come hook or crook-  to raise that initial capital to where you can develop your product. Find a market place and the other doors will open.

Heidi: From a legal and business stand-point, how do they best position themselves?

Scott: Early stage companies by necessity cut corners, right? You don’t have resources. You’re boot strapping. You’re making promises that you can’t fully document. You can’t always afford lawyers or professional advisers and that’s fine. Do not second guess any of that. You got to where you are, but when you reach that point where you are now ready to go out and find professional capital, it’s important to look internally first. That you look at yourself, do the same kind of diligence with yourself that an investor is going to do on you. That way there are no surprises. Figure out capital issues and fix them. Figure out your employment issues and fix them. Figure out your commercial contracts that you have done on a whim and fix them. So that investors don’t look at you and think good concept, but I am not going to take all this risk.

Heidi: There’s another topic that startups tend to think a lot about but aren’t typically fully  educated on – how should they approach valuation and dilution?

Scott: I think that people get hung up on valuation because they have some number set in their mind or they have some experience that they talk about with other entrepreneurs. They think they either have to hang on to a certain percentage of their business or it’s not appropriate to give a certain amount at a certain round. You have to come into a financial transaction with an open mind and understand not just what you’re selling and what you have to give up for that. Also, where you are going and where that money is going to take you? I see entrepreneurs being penny wise and a pound foolish all the time. They think they don’t want to be significantly diluted. They end up throwing a wrench in the negotiation  or they loose a financing deal because they want to hang on to a few points of equity. In reality that money is going to take them so far that they are going to be vast and more valuable. Its a simple proposition of – there’s a pie and you want a piece of that pie. It’s much better to own a smaller piece of a gigantic pie than it is to own a big piece of a small pie.

Heidi: Appreciate you for being here and I’m sure we will have you back for other topics some time soon.

Scott: Thanks, looking forward to it.

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To learn more about our Venture Capital & Emerging Growth Practice, contact Scott Alderton at salderton@stubbsalderton.com.

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SAM Preccelerator Announces Seventh Class of Companies

PrecceleratorThe Preccelerator® Program, a Santa Monica, CA based accelerator program for early stage startup companies in the digital media and technology space, announced today that it has added its seventh class of companies featuring four innovative startups.

In 2012 Stubbs Alderton & Markiles launched the first-of-its kind Preccelerator® Program to provide select start-ups with co-working space, mentorship, sophisticated legal services, a full curriculum, user testing sessions, and access to a strategic perks portfolio with the objective of helping grow a founder’s idea from business concept to a funded company. The Preccelerator has 6 month terms, and adds new companies every 3 months for overlapping terms.   Over the past five years, 22 companies have graduated the Program, of which 18 have received funding totaling over $9M.

Preccelerator® Program Class 7 companies include:

nēdl uses proprietary Speech Recognition to let you search within 100,000+ live news, sports, talk, and music broadcast streams to find what you want and listen to the stream or add your unique voice to the global real-time database for instant discovery.  Visit www.findnedl.com

 

Emerging Visual Realities (EVRealities) delivers 360o Video/Virtual Reality content directly to you. Current events and topics that turn our world – captured in VR – are delivered directly to your editorial and content team for licensing. EVRealities’ global creator community streamlines VR content creation and discovery for your editorial team to develop compelling VR stories for daily publication. An EVRealities membership provides full access to our WebVR gallery, delivery of fresh content, and licensing packages. WebVR previews allows your distributed teams to go beyond the thumbnail and experience the emotional composition of content from anywhere in the world, with or without a headset. Visit www.evrealities.com 

LineForLine is a SaaS platform for music promotion that gives artists the ability to share parts of their songs as lyric video clips. These audiovisual snippets of lyrics with sound are intended to be shared as a form of music discovery and promotion. With a growing demand for visual content, the LineForLine team believes these clips are the best way to accomplish their mission of helping people listen and connect to the message of an artist’s music.  Visit www.lineforline.com

Ca$het –  CA$Het is a multi-services platform (MSP) that allows users to identify, curate, and monetize products in movies and TV shows.  We believe that the entertainment industry creates tremendous value by associating characters and products on screen.  The emotional impact created when actors and products interact has been impossible to monetize due to a lack of a suitable mechanism and marketplace.  We aim to change that through our platform. CA$Het provides a mechanism to quickly and accurately identify on screen products while simultaneously creating the marketplace where they can be purchased. (Coming Soon!)

For more information about the Preccelerator® Program, visit www.preccelerator.com

About Stubbs Alderton & Markiles, LLP

Stubbs Alderton & Markiles, LLP is a Southern California based business law firm with robust corporate, public securities, mergers and acquisitions, entertainment, intellectual property, brand protection and business litigation practice groups focusing on the representation of, among others, venture backed emerging growth companies, middle market public companies, large technology companies, entertainment and digital media companies, investors, venture capital funds, investment bankers and underwriters. The firm’s clients represent a broad range of industries with a concentration in the technology, entertainment, videogame, apparel and medical device sectors. The firm’s mission is to provide technically excellent legal services in a consistent, highly-responsive and service-oriented manner with an entrepreneurial and practical business perspective. These principles are the hallmarks of the firm. For more information, visit http://stubbsalderton.com.

About the Preccelerator® Program

The Preccelerator® is a novel platform offered to select start-up companies out of the Stubbs Alderton & Markiles, LLP Santa Monica office that provides interim office space, sophisticated legal services, education, networking, mentorship and $250,000 in usable perks from Google Cloud for Startups, Amazon Web Services, and HubSpot among others, with the objective of helping grow a founder’s idea from business concept to funded startup. The program also retains more than 50 active strategic mentors providing free office hours and discounted services, and provides over 50+ educational workshops and networking events each year. The Program expanded in 2017 to accept a greater number of companies in more formalized classes, depending upon where the companies are in their evolutionary growth, expand benefits to accepted companies, and will look to make strategic investments backed by strategic angel investors. To apply to the Preccelerator, visit www.preccelerator.com/application.

Contact:

Heidi Hubbeling
Chief Operating Officer, Preccelerator® Program
hhubbeling@stubbsalderton.com
310-746-9803

 

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Preccelerator® Program Company RentSpree Joins zipLogix™

RentSpreeCongratulations to Preccelerator® Program Company RentSpree for their new partnership with zipLogix, a software app for electronic real estate forms and transaction management. This new partnership integrates RentSpree’s application process with zipForm® Plus to streamline the rental application process for real estate agents and tenants. RentSpree’s Online Rental Application gives you direct access to applicant’s current and previous employment information along with salary, reference information, and additional sources of income.

“This alliance will effectively create a standardized rental application process for all real estate professionals,” said Michael Lucarelli, co-founder and COO of RentSpree. “Together with zipLogix, we’ll be able to reduce exposure for rental litigation by creating a paper trail of due diligence and an outline for best practices.”

To read the full press release on visit here.

Check out RentSpree below:

RentSpreeRentSpreeRentSpreeRentSpreeRentSpree

 

 

For more about the Preccelerator® Program or to apply,  contact Heidi Hubbeling, COO at (310) 746-9803 or hhubbeling@stubbsalderton.com

 

 

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You’re Invited to Preccelerator® Program Class 6 Demo Day + 5-Year Anniversary Party!

 Preccelerator

 

The Deal

Clear your calendar – It’s going down! The Preccelerator® Program Class 6 Demo Day kicks off on September 13th @ 5:30pm, and you’re invited to take part in the festivities. SAM Preccelerator® Program is our meeting spot to showcase the Preccelerator®’s current class of all-star companies to investors and the start-up community. Followed by an endless summer party and networking on our outdoor patio to celebrate the Preccelerator’s 5-year anniversary!

Appetizers and drinks on us!

Demo Day

The Location

1453 3rd Street Promenade, Suite 300
Santa Monica, 90401 CA

The SAM Preccelerator® is located in the heart of Silicon Beach. Off of 3rd Street Promenade, it has the ease of parking at both the Santa Monica Main Place Mall and Parking Structure #5 on the corner of 4th Street and Broadway.

The Participants

Tapp That App is passionate about finding great apps, but they know it can be difficult. So they’ve set out to solve the problem of mobile app discovery by combining social networks with app marketplaces. By doing so they allow users to satisfy their curiosity and developers to take part in one of the most powerful purchase motivators around: seeing the apps their friends and influencers are using.

RentSpreeRentSpree – Most apartment searches involve numerous resources, multiple applications, and too many added fees. Rather than spending massive amounts of time and money applying for individual Los Angeles apartment rentals with separate companies, they’ve created a streamlined system. Simply fill out one application, pay an inexpensive application fee, and receive a soft credit check, sparing you unnecessary damage to your budget and credit score. Best of all, their one-stop application allows you to spend more time exploring your favorite listings, and gives our renters a distinct advantage in a competitive market.

Swoppit – With recycled fashion now white hot, Swoppit offers Generation Z women 15-24 the perfect social marketplace. Here, they swap fashion with friends. Swoppit provides Gen Zers a terrific way to both expand their community and gain access to a far wider
selection of style. It’s an easy, fun experience that doesn’t pollute the market. For Gen Zers, looks count, opinions matter and Swoppit offers them the chance to refresh their closet whenever they like.

 

Animate Objects is an augmented reality and virtual reality development company, is excited to announce the launch of ARGO, the gamified Augmented Reality (AR) location platform. ARGO adds AR enhanced infotainment, commerce, and analytics that drive engagement and commerce at “Destination Venues” like theme parks, resort, shopping malls, as well as in-the-wild. Guests are engaged and incentivized while site operators use ARGO’s real-time dashboard to manage, monitor and analyze their properties and visitors.

 

The Lineup

5:30pm-Registration & Networking

6:00pm-Opening Remarks
Heidi Hubbeling, Chief Operating Officer- Preccelerator Program

6:15pm-Preccelerator Demos: 8 minute presentations / 5 minute Q&A

7:30pm-Networking + Preccelerator Anniversary Party on the Patio

 

We hope to see you there!

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Preccelerator Program COO Heidi Hubbeling Featured in CREATV Media Digital Media Update

SAM Preccelerator Program COO Heidi Hubbeling was featured this week on CREATV Media’s Digital Media Update blog in a “5 Question with…” series. The series focuses on exclusive interviews with key players in the overall media and tech ecosystem.

To read the full interview visit here.

Heidi Hubbeling

Heidi Hubbeling is the Chief Operating Officer of the Preccelerator Program and Director of Marketing for top Southern California business law firm Stubbs Alderton & Markiles. Heidi’s experience in professional services marketing, relationship building, business development strategy and entrepreneurship spans more than 15 years.

About the Preccelerator® Program
The Preccelerator is a novel platform offered to select start-up companies out of the Stubbs Alderton & Markiles, LLP Santa Monica office that provides interim office space, sophisticated legal services, education, networking, mentorship and $250,000 in usable perks from Google Cloud for Startups, Amazon Web Services, and HubSpot among others, with the objective of helping grow a founder’s idea from business concept to funded startup. The program also retains more than 50 active strategic mentors providing free office hours and discounted services, and provides over 50+ educational workshops and networking events each year. The Program expanded in 2017 to accept a greater number of companies in more formalized classes, depending upon where the companies are in their evolutionary growth, expand benefits to accepted companies, and will look to make strategic investments backed by strategic angel investors.

For more about the Preccelerator® Program or to apply,  contact Heidi Hubbeling, COO at (310) 746-9803 or hhubbeling@stubbsalderton.com

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Preccelerator® Program Company RentSpree Partners with BHGLAAR

BHGLAARCongratulations to Preccelerator® Program Company RentSpree for their new partnership with The Beverly Hills and Greater Los Angeles Association of REALTORS® (BHGLAAR.) This new partnership will allow all 9,700 members of BHGLAAR access to RentSpree’s online platform that makes it easy to for agents to collect completed application profiles on prospective applicants.

RentSpree iBHGLAARs a Los Angeles-based real estate tech startup that created a proprietary platform allowing agents and brokers to easily collect rental applications and screen tenants. The award-winning tool automates the lease application process for agents by providing a 24/7, one-stop system for screening applicants.

To read the full post on BHGLAAR’s site visit here.

Check out RentSpree below:

RentSpreeRentSpreeRentSpreeRentSpreeRentSpree

 

 

For more about the Preccelerator® Program or to apply,  contact Heidi Hubbeling, COO at (310) 746-9803 or hhubbeling@stubbsalderton.com

 

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Preccelerator Program Company Tapp That App Featured on StartupSac PodCast

Preccelerator Program company Tapp That App founder Charlie Hinojosa was featured on StartupSac‘s podcast to discuss how his company is addressing the mobile app discovery market.  Startup Sac is a featured news and podcast platform for Sacramento, CA startups.

About Tapp That App
At Tapp That App they’re passionate about finding great apps, but they know it can be difficult. So they’ve set out to solve the problem of mobile app discovery by combining social networks with app marketplaces. By doing so they allow users to satisfy their curiosity and developers to take part in one of the most powerful purchase motivators around: seeing the apps their friends and influencers are using.  Visit www.tappthatapp.io 

To learn more about the Preccelerator Program, contact Heidi Hubbeling at hhubbeling@stubbsalderton.com or visit www.preccelerator.com

 

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Preccelerator® Program Company RentSpree added to CRMLS Marketplace

RentSpreeCongratulations to Preccelerator® Program Company RentSpree on being added to CRMLS’s Marketplace. RentSpree is an integrated MLS tool that allows agents to automate and streamline the tenant verification process. Within minutes, agents have access to a completed rental application, full credit report and score, and criminal background check along with a national eviction report.

The California Regional Multiple Listing Service (CRMLS) works to connect real estate professionals throughout the state of California. Through powerful best-in-class MLS tools, CRMLS provides real estate professionals with authority and high visibility in a constantly evolving, highly-competitive industry.

To read the full press release visit here. 

Check out RentSpree below:

RentSpreeRentSpreeRentSpreeRentSpreeRentSpree

 

 

For more about the Preccelerator® Program or to apply,  contact Heidi Hubbeling, COO at (310) 746-9803 or hhubbeling@stubbsalderton.com

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Preccelerator Program Presents: Startup Superhero Series with Michael Schneider, Founder of Service and Mobile Roadie

Startup

 

What is a Startup Superhero? Join us as Michael Schneider, founder of Service and Mobile Roadie, is interviewed by Matt Swider, Senior Mobile Editor of TechRadar, on the highs and lows of entrepreneurship, stories from his time with Mobile Roadie, one of the world’s most successful mobile app platforms, and his adventure into founding Service, a platform that compensates travelers for delayed or canceled flights.

Register

When:

Thursday, June 29, 2017
5:30-6:15pm – Networking
6:15-7:30pm – Fireside Chat with Michael Schneider

Where:

SAM Preccelerator Program
1453 3rd Street Promenade, Suite 300
Santa Monica, CA 90401

Who:

Michael Schneider, CEO & Founder – Service

Startup

Michael Schneider is the founder and CEO of Service, a company that gets travelers compensation anytime their flight is delayed or cancelled. The idea for Service was born when Schneider realized that in today’s digital world customers can get almost anything, from a car, food, or a place to stay, on-demand, yet they are still required to waste an irreplaceable asset – their time – dealing with customer service issues. Schneider started small – he tracked down people complaining of flight disruptions on Twitter and offered to help get them compensation. Today, Service handles thousands of claims per month, and is saving the average frequent traveler over $600/year. Prior to Service, Schneider was the co-founder and CEO of Mobile Roadie, one of the world’s most successful mobile app platforms, with clients such as Disney, the World Economic Forum, Madonna and the Rolling Stones. Schneider is active in the Los Angeles tech community, having served on the board of the Young Entrepreneurs Organization, advising the Southern California Entrepreneurship Academy and speaking regularly at his alma mater – the University of Southern California
Fast Facts
● At the age of 15, Schneider founded Video Game Central, where he sold new and used video games online at the advent of the digital age
● A serial entrepreneur, Schneider has been the recipient of numerous awards including the Los Angeles County SBA “Young Entrepreneur of the Year” award, and was named one of the “Top 20 in their 20s” by the Los Angeles Business Journal

Moderator

Matt Swider, Senior Mobile Editor – TechRadar

Startup

Matt Swider is the Senior Mobile Editor of TechRadar.com, covering smartphones, wearables and car tech. He began writing about gadgets when we started his own video game news and reviews website at 14 back in 1999. He holds a Journalism degree from Pennsylvania State University.
Stubbs Alderton & Markiles, LLP is a business law firm with robust corporate, public securities, mergers and acquisitions, entertainment, intellectual property, brand protection and business litigation practice groups focusing on the representation of, among others, venture backed emerging growth companies, middle market public companies, large technology companies, entertainment and digital media companies, investors, venture capital funds, investment bankers and underwriters. The firm’s clients represent the full spectrum of Southern California business with a concentration in the technology, entertainment, videogame, apparel and medical device sectors. Our mission is to provide technically excellent legal services in a consistent, highly-responsive and service-oriented manner with an entrepreneurial and practical business perspective. These principles are the hallmarks of our Firm. For more information, visit www.stubbsalderton.com.

We love tech! We’re unashamedly geeky about it. So we’ll tell you what we think in a fair, unbiased way. That’s what we’re about. We’re able to promise this because TechRadar is the largest UK-based consumer technology news and reviews site (and now rapidly growing in the US and Australia), our editorial independence backed by the weight of technology publisher Future plus objective test data from the TechRadar Labs. Our experienced writers who operate from our offices in London, Bath, San Francisco, New York and Sydney operate under Future’s 20 year old policy of a cast-iron guarantee of editorial independence.

TechRadar will tell you about the coolest new stuff. We’ll work hard to bring you original quotes and exclusive access. We’ll review it more thoroughly and carefully than anyone else. We’ll explain how it works and why you buy it (or not). Then it’s up to you. Add your own comments and opinions. Review gear for yourself. There’s no monopoly on the truth here – tell us what you think. Visit www.techradar.com

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In Case You Missed It! Preccelerator Demo Day Class 5 Pitch Video

What an exciting evening it was!  4 talented entrepreneurs gave their 5 minute pitches to a crowd of over 100 people at the May 18, 2017 Preccelerator Demo Day.  The evening was topped off by the motivating presentation on “Fearless Media” by SAM CREATV Ventures Partner Peter Csathy.  In case you missed it, check out the video!

About the Preccelerator Program
The Preccelerator® Program is a platform offered to select start-up companies out of the Santa Monica office of Stubbs Alderton & Markiles, LLP that provides interim office space, sophisticated legal services, mentorship and access to a strategic perks portfolio with the objective of helping you grow your idea from business concept to funded startup. The Preccelerator® Program provides these benefits to as many as 10 promising young startups in separate growth tracks.

For more information about the Preccelerator, contact Heidi Hubbeling, COO at hhubbeling@stubbsalderton.com.

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