Stubbs Alderton & Markiles’ Partner Heather Antoine and Associate Alia Delpassand were published in the Daily Journal for their article entitled "Millennials Changed Marketing; Will they Change our Approach to Trademarks, too?" Heather and Alia discuss marketing to millennials, trademarking hashtags and emojis, the rise of subscription boxes, and how all these topics might affect trademark laws.

To view a digital copy of the article published in the Daily Journal visit here: Millenials Changed Marketing... - Heather Antoine and Alia Delpassand

Heather A. Antoine is a Partner and Chair of the Firm’s Trademark & Brand Protection practice and Co-Chair of the Privacy & Data Security practice group. Heather’s practice focuses on protecting a company’s intellectual property; a fundamental feature of every business. Heather’s practice includes trademark clearance and selection, domestic and foreign trademark prosecution, enforcement, proceedings before the Trademark Trial and Appeal Board (TTAB), licensing, trade secret protection, copyright, rights of publicity, domain names disputes, and general client counseling.  Heather believes in supporting companies at each stage – from due diligence when choosing a name, to ongoing brand management, to ensuring portfolios are safeguarded and ready for sale. Heather is also focused on guiding businesses through the ever-expanding maze of privacy laws, both domestically and internationally.  This includes drafting website policies, compliance with specific privacy laws (such as the General Data Protection Regulation (GDPR), the Children’s Online Privacy and Protection Act (COPPA), and the California Consumer Privacy Act (CCPA)).  Heather works with companies to design and strengthen their privacy and data security policies and practices, to help them prevent data security breaches, and to minimize the risks associated therein.

Heather serves as Vice Chair of the California Lawyers Association Intellectual Property Section.  Heather frequently speaks and writes about IP, Internet, tech, and privacy issues.  She has been quoted in publications such as the Los Angeles Times and CNBC.  Heather has been recognized by her peers for excellence in her practice, having been selected as Southern California Super Lawyers Rising Star® multiple times.

Alia Delpassand is an Associate of the Firm. Alia’s practice focuses on corporate transactions, including mergers and acquisitions, securities law compliance, private equity transactions and general corporate matters for both public and private clients, focusing on middle-market and emerging growth companies.

Prior to joining the firm, Alia interned at the U.S. Securities and Exchange Commission in Washington, D.C. where she worked on insider trading liability and misappropriation cases. She also previously served as an extern for two federal judges, the Honorable Catherine E. Bauer in the U.S. Bankruptcy Court, Central District of California, and the Honorable Frances H. Stacy in the U.S. District Court of the Southern District of Texas.

For more information about our Trademark and Brand Protection Practice, contact Heather at