SA&M client, top influencer and creator marketing company and platform The Influential Network, has entered into a definitive agreement to be acquired by Publicis Groupe, a global leader in marketing and communications. The strategic merger will combine Influential's cutting-edge technology and expertise with Publicis Groupe's global reach and data capabilities.
Recognized as the world's largest influencer marketing company by revenue, The Influential Network has made waves in the industry with its AI-powered platform and extensive network of over 3.5 million creators. Its proprietary AI-powered technology platform, with over 100 billion data points, includes access to 90% of global influencers with over 1 million followers, currently serving more than 300 brands worldwide including McDonald’s, Hilton, Google, AB InBev, Amazon and General Mills.
With this acquisition, Publicis aims to take the lead in the rapidly growing influencer marketing sector, which is projected to surpass traditional TV ad spend by 2025. The deal positions the combined entity at the forefront of the new media ecosystem, offering clients unparalleled access to creator-driven digital campaigns.
SA&M attorneys advising The Influential Network were Greg Akselrud, Kelly Siobhan Laffey, Gary Chen, Alexander Tang, and Saam Bagherzadeh.
