Mark Brutzkus recently spoke with Sourcing Journal regarding the sale of Bed Bath & Beyond’s intellectual property to Overstock in the article, “Goodbye, Overstock. Hello...Bed Bath & Beyond?” The article highlighted the recent bankruptcy IP auctions for Bed Bath & Beyond and Buybuy Baby.
Mark told Sourcing Journal, “I think it was a good acquisition for Overstock. It gets them into a segment of the market that they’re not currently servicing, such as small appliance and home decor. And it gives them the ability to reinvent themselves brand-wise to move away from being known as a retailer for closeouts.” Mark also emphasised the idea that Overstock could license the Bed Bath & Beyond brand name for future international business.