Tag Archives: Mobile

SAM Partner Louis Wharton to be Panelist for Mobile LAVA Event “Start Your ‘Mobile’ Startup” – May 30th, 2013


SAM Partner Louis Wharton will be a featured panelist on the May 30th Mobile LAVA presentation, “Start Your ‘Mobile’ Startup.”  Other panelists include:  Hank Leber, Co-founder & CEO, GonnaBe, Matt Sandler, Co-founder & CEO, Chromatik, TX Zhou, Managing Partner, Karlin Ventures, Mark G. Sogomian, Ernst & Young, and moderator Lori Kozlowski, columnist for Forbes.

They will examine some of the practical, nuts-and-bolts components of building a new business in the mobile and online spaces. Entrepreneurs are naturally infused with passion, ideas, and a desire to attract people to their passion and ideas. Often, however, the practical realities of starting a business can get lost in the midst of an entrepreneur’s enthusiasm, and easily avoidable mistakes can result in huge headaches down the road, or worse — business failure.

In order to provide practical advice and context, the panel will share with us some fundamental components for starting a startup, including:

  1. Team:  What makes the right start-up team?
  2. Partner:  What should you look for in a business partner?
  3. Legal:  How do you set up the legal framework for an organization that mitigates future conflicts?
  4. Docs:  What are the basic core documents required to get a start-up going?
  5. Financial:  How do you ensure financial sanity and what kinds of financial people are necessary – controller, CFO, accountant?
  6. HR:  What are the essential human resource issues that need to be considered?
  7. CTO:  When it comes to the mobile space, specifically – what do you need in a CTO? What do you need to look for in the engineers/programmers you hire?
  8. Staffing:  What are the practical costs of bringing people aboard early on? For instance, is everyone working for little to no pay? How do you gain enough capital to pay people in the early stages?
  9. Startup Issues:  For mobile startups, what are some of the crucial things to know, especially in a space so rapidly growing and constantly changing?
  10. Mobile Challenges:  Are the challenges that mobile start-ups face different from those not focused on mobile? If so, what are the pitfalls and how can you avoid them?

To Register, click here.



Stubbs Alderton & Markiles’ Client Mogreet Acquired by payvia


Congratulations to SAM client Mogreet for its successful acquisition by payvia, as announced earlier this week. Mogreet is an innovative mobile video and rich media messaging engagement solutions provider that is used by thousands of marketers, retailers, small businesses and developers.  payvia is a leader in direct carrier billed mobile payments.   SAM represented Mogreet’s as its corporate counsel from its formation in 2007 through the completion of its acquisition by payvia, with partner Kevin DeBré  primarily handling the representation.

 The full Mogreet team will join payvia, with Mogreet Founder and CEO James Citron serving as payvia’s Chief Marketing Officer.  Mogreet and payvia explained the acquisition will give payvia a simplified solution that increases revenues for businesses through highly targeted mobile payment transactions and relevant ongoing engagement via branded communications, offers and mobile relationship management.

 “Businesses of all sizes are looking for better ways to engage with their increasingly mobile customer base to drive awareness, interest and most importantly, revenue. For the first time ever, marketers and merchants will now have a way to connect with their customers using text, picture and video messaging, but also to drive an immediate transaction via the simplest mobile payments platform in the industry,” said James Citron, CEO of Mogreet.

 To read the full press release, click here.


FTC Staff Report Recommends Ways to Improve Mobile Privacy Disclosures

On Friday, February 1, the Federal Trade Commission (FTC) released guidelines for mobile privacy.  The guidelines target key players in the growing mobile device industry, including Apple, and Google, as well as mobile app developers, advertising networks and others.  Guideline recommendations included asking industry leaders to promote best practices and let consumers know immediately what apps will do with their personal information and let those consumers give their permission for that data to be collected and used.    It was also recommended that Privacy Policies set in place by App Developers should be easier to understand and give consumers a clear sense of how their information will be used.  A “do not track” system has also been recommended.

 “The mobile world is expanding and innovating at breathtaking speed, allowing consumers to do things that would have been hard to imagine only a few years ago,” said FTC Chairman Jon Leibowitz.  “These best practices will help to safeguard consumer privacy and build trust in the mobile marketplace, ensuring that the market can continue to thrive.”

 To access the full set of FTC recommendations, click here.

 For more information about our Internet, New Media & Entertainment Practice, please contact Greg Akselrud at (818) 444-4503 or gakselrud@stubbsalderton.com


Stubbs Alderton & Markiles, LLP Encourages You to Attend: The Leading Edge Technology Series – Hosted by UTA – Tuesday, Feb 5th, 2013



in partnership with



The Leading Edge Technology Series
Tues., February 5, 2012
6:00 – 9:00 pm

 To registerLeading Edge Technology Series

Hosted by

United Talent Agency
9336 Civic Center Drive
Beverly Hills, CA 90210

UTA is hosting us in their new corporate headquarters featuring one of the most state-of-the-art screening rooms in the world!

Hollywood Today — Hollywood Tomorrow?

 Short Form Video, Streaming, Mobile, TV Everywhere, etc. etc.

How does new technology impact traditional Hollywood revenue and business models today?

 Featuring a panel discussion by industry leaders:

Mitch Singer, Chief Digital Strategy Officer, Sony Pictures

Brian Norgard, Co-Founder of Chill

 Larry Vincent, Head of The Brand Studio, UTA

Mark Dyne, CEO and Managing Partner of Europlay Capital Advisors, LLC

Moderator:  Marty Shindler, CEO at The Shindler Perspective, Inc.



  • $40 in advance.   For UTA security requirements, you must be pre-registered to attend.  Please check your calendars carefully as we are unable to offer refunds.

Street parking readily available near the UTA office.

To registerLeading Edge Technology Series


  • David Lapeze: Chief Technology Officer at UTA
  • Kevin DeBré, Partner, Stubbs Alderton & Markiles, LLP
  • Lee Schwing, Partner, Amplify Professional Service
  • Ori Neidich, Media Technologist and Strategist


United Talent Agency is a leader among the entertainment industry’s talent and literary agencies.


Amplify Professional Services specializes in Executive Search and  Information Technology staff augmentation and consulting services. 


Amplify Roundtables are intimate invitation only events designed to foster long term relationships with peer professionals across industries.  Their groups feature senior level executives from large corporate environments and fast growth start-ups.  They are focused on bringing together those in a variety of industries who share similar career paths and would like an expanded professional network of colleagues and leaders outside of their company.

Amplify Roundtables include:

  • The Executive Inner Circle
  • The Network of Women Technology Executives (NWTE)
  • PMO Executive Leaders (Project Management Office)
  • CMO Executive Leaders  (Chief Marketing Officers)

Via their Leading Edge Technology Series, all Amplify Roundtables have the opportunity to meet each other as well as invited guests.

See:    www.AmplifyRT.com

 We look forward to seeing you at UTA!



Mogreet Launches “moShare” Share-To-Mobile Service

SAM Client Mogreet, a B2B company that focuses on delivering targeted messaging to mobile phones has launched “moShare,” a mobile sharing service that enables millions of web, mobile and app users to share rich media content directly to their friend’s mobile phones.

As Facebook walls and email inboxes become increasingly crowded, moShare enables a more personalized sharing experience allowing videos, pictures, songs and articles to be delivered directly to the text message inbox of any mobile device regardless of wireless carrier.

Mogreet hopes that we will be seeing the moShare, “share to mobile” button right next to Facebook’s “like” and Google + on millions of sites before the end of this year. Since the launch just one week ago, there has been hundreds of articles posted about the new disruptive social sharing service. Please take a peek at the attached Forbes article about moShare and check out the web site www.moshare.com to see how it works.

For more information on our mobile application practice, contact:
Greg Akselrud:   phone (818) 444-4503   email: gakselrud@stubbsalderton.com