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Stubbs Alderton & Markiles Represents Obsidianworks in Strategic Investment and Partnership with Endeavor’s cultural marketing agency 160over90

By June 4, 2021 No Comments

Stubbs Alderton & Markiles, LLP (SA&M) represented client Obsidianworks Creative (Obsidianworks) in a strategic investment and partnership with 160over90. The deal was announced on June 2, 2021.

Obsidianworks is a culture-powered brand advisory firm co-founded in 2020 by actor Michael B. Jordan and marketing executive and Nike veteran Chad Easterling. 160over90 is a cultural marketing agency and a subsidiary of Endeavor known for producing relevant work featuring many of the biggest names in pop culture today. The deal represents a shared vision for creating cutting-edge storytelling and campaigns, especially for millennial, Gen Z and multicultural audiences.

Attorneys working on the transaction included Greg Akselrud,  Andrew Sahn and Brent Armitage.

The deal was covered by The Hollywood ReporterVariety, and Deadline

SA&M’s Internet, Digital Media & Entertainment Practice Group advises individuals and companies across all aspects of their corporate, strategic and licensing businesses, including in connection with a full range of mergers, acquisitions, dispositions, joint ventures and other strategic transactions. For more information about the Internet, Digital Media & Entertainment practice, contact Greg Akselrud at gakselrud@stubbsalderton.com.