Stubbs Alderton & Markiles, LLP (SA&M) represented client Obsidianworks Creative (Obsidianworks) in a strategic investment and partnership with 160over90. The deal was announced on June 2, 2021.
Obsidianworks is a culture-powered brand advisory firm co-founded in 2020 by actor Michael B. Jordan and marketing executive and Nike veteran Chad Easterling. 160over90 is a cultural marketing agency and a subsidiary of Endeavor known for producing relevant work featuring many of the biggest names in pop culture today. The deal represents a shared vision for creating cutting-edge storytelling and campaigns, especially for millennial, Gen Z and multicultural audiences.
Attorneys working on the transaction included Greg Akselrud, Andrew Sahn and Brent Armitage.
The deal was covered by The Hollywood Reporter, Variety, and Deadline.
SA&M’s Internet, Digital Media & Entertainment Practice Group advises individuals and companies across all aspects of their corporate, strategic and licensing businesses, including in connection with a full range of mergers, acquisitions, dispositions, joint ventures and other strategic transactions. For more information about the Internet, Digital Media & Entertainment practice, contact Greg Akselrud at .
