SA&M client Altius Sports Partners (“ASP”), a leading-edge name, image and likeness advisory and education firm, signed a new partnership with The University of Georgia. This partnership bring decades of expertise from ASP into the top echelon of collegiate athletics. ASP will build customized name, image and likeness programs for the athletic department, focusing on the strengths of the program. The program will include management of name, image and likeness rule changes, maximization of new opportunities, and helping the program achieve the highest standards of excellence for its staff, coaches, and student athletes, from education and recruiting to administration and fundraising.
To read the full news mentions on SA&M Client ASP's New Partnership, see Sports Business Journal - Altius Sports to help UGA with NIL education
About Altius Sports Partners ("ASP")
Through consulting, strategic planning, compliance support and education, we support all stakeholders – athletic departments, coaches and student-athletes – with the resources they need to thrive in this new age of college athletics. ASP uses a 3-phased approach for the needs of colleges and universities as NIL rules develop. The phases include: (1) engagement and preparation through critical analyses of school-specific NIL threats and opportunities as well as educational plans for coaches and staff; (2) building a comprehensive educational program for student-athletes that will help them navigate the rapidly evolving NIL landscape; and (3) ongoing oversight of the NIL program through the use of technology to educate and guide student-athletes, as well as continued strategic guidance at the institutional level.
About Stubbs, Alderton & Markiles
Stubbs Alderton & Markiles, LLP is a business law firm with robust corporate, public securities, mergers and acquisitions, entertainment, intellectual property, brand protection and business litigation practice groups focusing on the representation of, among others, venture backed emerging growth companies, middle market public companies, large technology companies, entertainment and digital media companies, investors, venture capital funds, investment bankers and underwriters. The firm’s clients represent the full spectrum of Southern California business with a concentration in the technology, entertainment, videogame, apparel and medical device sectors. Our mission is to provide technically excellent legal services in a consistent, highly-responsive and service-oriented manner with an entrepreneurial and practical business perspective. These principles are the hallmarks of our Firm.
For more information about our Internet, Digital Media & Entertainment practice, contact Greg Akselrud at
