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SA&M client and Stellar Live Co-Founder/CEO, Jim McCarthy, Releases “Beyond the Back Row: The Breakthrough Potential of Digital Live Entertainment and Arts”

By July 28, 2022 No Comments

Congratulations to our client Jim McCarthy, Stellar Live Co-Founder/CEO, on the release of his book “Beyond the Back Row: The Breakthrough Potential of Digital Live Entertainment and Arts.” For more than 20 years Jim has been a champion of the arts and live entertainment. In his book, he explains how and why event organizers are moving away from what he calls the ‘Business Model of the Damned’ to the best opportunity ever for an entire industry and audience.

“The message of this book is that your audience (and your sales) don’t have to stop at the back row of your venue,” says Jim McCarthy. “This book puts what I’ve learned from people succeeding with online live events before and during the pandemic into one place. Reading it is like a cheat code for success in digital live events.”