Stubbs Alderton & Markiles client, Morpheus Ventures co-led, with Alpha Edison, Drop’s Series A funding round raising a total of $13.3 million. The round also had participation from Act Venture Capital. Drop, the leading smart kitchen platform, is ushering in a new era for home cooking, in partnership with the world’s biggest appliance makers like Instant Brands, Kenwood, and Panasonic. Drop believes it can unify the fragmented cooking experience by integrating appliances of all kinds with a recipe app that makes perfect cooking simple. Steve Horowitz, partner at Alpha Edison, and Ray Musci, managing director at Morpheus Ventures, will also join Drop’s board of directors.
“Consumers are looking for ease of use, less friction, and security,” said Ray Musci, Managing Director at Morpheus Ventures. “The brands working with Drop drive engagement through a rich UX with data that informs better product development. Demonstrating value like that for both the consumer and manufacturer is how the connected kitchen will thrive.”
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About Morpheus Ventures
Morpheus Ventures invests in the disruption of large markets across the technology landscape from consumer to enterprise technologies including data analytics, machine learning, robotics, transportation, and SaaS. The firm is headquartered in Los Angeles and backs great entrepreneurs worldwide. For more information, see www.morpheus.com.