Media companies are using AI to generate content, personalize user experiences, streamline production workflows, support marketing, and scale audience engagement. AI use in media raises issues around ownership, licensing, originality, training data, brand protection, and rights of third parties.

Key issues include:

• Ownership, copyright protection, and licensing of AI-assisted and AI-generated content
• Copyright, trademark, right of publicity, and fair use-related risk
• Use of third-party materials in training, prompting, or content generation workflows
• Disclosures and contractual protections for AI-enabled content or services
• Governance of authenticity, reputational harm, and misuse of synthetic media

Using AI in content creation or audience-facing media products?

We help media clients address the legal and commercial issues that arise when AI is used to create, edit, distribute, or monetize content. Our work includes IP and licensing analysis, governance for internal and external AI use, review of vendor and platform terms, and development of practical controls that protect content assets while supporting innovation and speed to market.