Congratulations to SAM client Mogreet for its successful acquisition by payvia, as announced earlier this week. Mogreet is an innovative mobile video and rich media messaging engagement solutions provider that is used by thousands of marketers, retailers, small businesses and developers. payvia is a leader in direct carrier billed mobile payments. SAM represented Mogreet’s as its corporate counsel from its formation in 2007 through the completion of its acquisition by payvia, with partner Kevin DeBré primarily handling the representation.
The full Mogreet team will join payvia, with Mogreet Founder and CEO James Citron serving as payvia’s Chief Marketing Officer. Mogreet and payvia explained the acquisition will give payvia a simplified solution that increases revenues for businesses through highly targeted mobile payment transactions and relevant ongoing engagement via branded communications, offers and mobile relationship management.
“Businesses of all sizes are looking for better ways to engage with their increasingly mobile customer base to drive awareness, interest and most importantly, revenue. For the first time ever, marketers and merchants will now have a way to connect with their customers using text, picture and video messaging, but also to drive an immediate transaction via the simplest mobile payments platform in the industry,” said James Citron, CEO of Mogreet.
To read the full press release, click here.