Salar is a serial entrepreneur and current founder and CEO at TurnClick. Prior to founding TurnClick, Salar spent four years building Only Sky, a full-service digital marketing agency based in San Francisco, which he sold in June of 2016. In addition to TurnClick and Only Sky, Salar has started three other ventures in the past. He is an active investor (predominantly focused on blockchain technologies and cryptocurrencies) and has served on several non-profit boards, including Entrepreneurs’ Organization and Rotary International. Salar is passionate about creating value through entrepreneurship and supporting other entrepreneurs by sharing his knowledge, experience, and resources.
What are you passionate about?
My passion is problem solving. That’s what draws me to entrepreneurship. It’s a constant flow of the hardest problems in business. It allows me to acquire knowledge and skills in a number of areas of interest and constantly challenge myself to grow. It’s a game where you start with very little and you have to overcome huge barriers. The process is rewarding in an intrinsic way. The outcome of that process, the impact you can have on a community or in the world, is the extrinsic motivation. Creating wealth through business has always been a fascinating topic for me.
What one piece of advice would you give to an early stage startup regarding your area of expertise?
Subscribly is my sixth startup, so I’ve had the opportunity to learn many lessons from past success and failures. For those that want to build a business to scale up, my number one piece of advice is to focus on removing market risk from your business plan before executing against a product or marketing strategy. At the most fundamental idea/concept level, make sure what you are planning to build is a slam dunk if it were to exist in the market. Don’t lose sight of the central aim of all business, to produce more and better goods or services to more people at lower cost. Most investors like to invest in companies with low market risk and high technology risk because that’s where innovation happens. It means you are building something people will clearly value and the reason it doesn’t exist yet is because it’s difficult to build at the quality or price point that will win the market.
What do you like best about mentoring at the Preccelerator?
I’ve always been extremely grateful for the time and energy people with more wisdom and money have given me along the way. Being an entrepreneur is tough and I have an immense amount of respect for anyone taking risks to follow their dreams and start something. I hope that by giving my time to the program I can help fledgling entrepreneurs look around corners and save time and move forward by making the best decisions. It’s my way of paying it forward and keeping the chain reaction alive.
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