Tony Winders is a digital marketing pioneer whose leadership, creativity, strategic insights and integrated programs have contributed to hundreds of successful consumer and B2B campaigns over the past 20 years. As CMO and principal consultant at Winders Consulting Group, he leads a team of content marketing and lead generation experts who provide marketing consulting and services to help sales organizations increase awareness and drive revenue at scale. Winders has served as senior vice president of marketing at GumGum, vice president of marketing for ValueClick Media and was co-founder of one of the world’s first interactive agencies, iAgency, in 1995.

What are you passionate about?

I’m most passionate about becoming a better marketer. I’m constantly learning about and discovering new ways to approach marketing. I enjoy sharing that expertise with clients and others who are as intent as I am on identifying more effective ways use marketing to drive their company’s growth.

What one piece of advice would you give to an early stage startup regarding your area of expertise?

The most important marketing advice I can give any startup is to simplify their core value proposition down to the essence of what problem they are solving, for whom, and how it is uniquely different from anything like it on the market today. Then state it eloquently and repeat it a few million times and you’ll be well on your way.

What do you like best about mentoring at the Preccelerator?

What I love about the Preccelerator is its strong sense of community. There is a powerful energy created when everyone — mentors, entrepreneurs and SA&M staff alike — takes an active part in ensuring each others’ success.