Category Archives: Preccelerator

SAM Preccelerator Program Presents: “The Fundamentals of an Investor Pitch” – April 23, 2013

Join Stubbs Alderton & Markiles, LLP
for this exclusive event!

April 23, 2013
5:30pm-7:30pm
**Networking to follow!**

Register Now!

1. Learn what really interests investors

2. Learn how to get their attention and KEEP their attention

3. Proper use of PowerPoint as a tool to enhance your message

4. Techniques to make you a more credible presenter

Featuring

Eli Eisenberg, Founder & CEO
Straightline Management

Eli Eisenberg has more than 35 years of hands on experience in the financial and business management of entrepreneurial companies. As founder and CEO of Straight Line Management™, he specializes in providing financial expertise and mentoring to high-potential early stage companies. Mr. Eisenberg helps them to increase profitability, secure funding, evaluate and capitalize on opportunities, streamline financial operations, and get the financial side of the business under control. Since launching his Straight Line Management consulting company in 1991, he has served as a trusted advisor to more than 70 early-stage companies, both traditional and web based, across a variety of industries including software and game companies, high and low tech manufacturing companies, wholesale distribution companies, product and services companies and non-profit organizations.

Prior to starting Straight Line Management, Mr. Eisenberg served as Chief Financial Officer for three high technology companies, served in senior financial and operational management positions (including VP of Finance and VP of Operations) in several other high growth companies, and established, ran and sold his own successful consumer products company.

Mr. Eisenberg has extensive experience in strategic planning, capital raising strategies, financial management and forecasting, business plan preparation, and development and streamlining of management reporting systems and controls. He is also a Fellow of the Larta Institute, where he conducts workshops and mentoring sessions for entrepreneurs in conjunction with their NIH, NSF, TATRC and USCA Commercialization Assistance Programs.

Sponsored by

Stubbs Alderton & Markiles, LLP

1453 3rd Street Promenade, Suite 310

Santa Monica, CA 90401

Parking

4th Street/Broadway ramp or in the Santa Monica Place Mall

We hope to see you there!

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SAM Preccelerator Program Presents: Marketing Bootcamp with Peter Mansfield – March 21, 2013


Join Stubbs Alderton & Markiles, LLP
for this exclusive event!

 

March 21, 2013

5:30pm-7:30pm
**Networking to follow!**
Marketing professionals that thrive with startups are a unique breed. Their characteristics? Agility, pragmatism, loyalty, objectivity, competitiveness, and creativity. They also need deep, in-the-trenches experience with multiple startups that have been successful. Plus, one or two that haven’t.These are just a few topics we’ll cover in the Marketing Boot Camp:

1.  Build your brand.

2.  Set up key marketing processes

3.  Boost awareness and credibility

4.  Lower the cost of customer acquisition

5.  Raise funding

Featuring

Peter Mansfield

Bio

Peter Mansfield is the quintessential startup marketing professional. Over the course of 25 years, he has been involved in a notable sequence of early stage company adventures and successes.  Peter’s in-the-trenches experience makes him particularly valuable in helping new ventures move quickly and efficiently to realize their market potential. He has helped fast growth companies including Xircom, Xylan, Optimal Networks, Packeteer, and Gearworks reach an aggregate market value of close to $5 billion. Alongside his strategic and tactical marketing involvement, Peter helps companies raise money, develop customer acquisition programs, and build channel partnerships. His extensive network includes top-tier VC firms and angels, venture-focused attorneys, recruiters, and other startup experts.

In addition to his market-proven ability to drive awareness and credibility for startups, Peter also provides marketing services for larger organizations. This includes financial services leaders such as Union Bank, and non-profits like The California Wellness Foundation.

On a tactical level, Peter gets actively involved in branding, website development, presentations, event/conference management, social media, SEO/SEM, advertising, collateral development, PR, and sales support.

Peter founded Mansfield + Associates in 1992. The firm works with fast growth companies across the US.

Peter’s current roster of venture-funded clients includes BillFloat (San Francisco), Marqeta (Emeryville), Revolution Credit (Irvine), Wallaby Financial (Pasadena), and ClickWithFriends (Toronto).

Peter was previously a co-founder of Dodge & Mansfield, an award-winning creative agency in Ventura County, California. He also served in senior marketing roles at Kodak U.K., Ltd., and John Lewis Ltd., the UK’s fastest growing department store chain.

 
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Sponsored by

  

Stubbs Alderton & Markiles, LLP

1453 3rd Street Promenade, Suite 310

Santa Monica, CA 90401

 

Parking

4th Street/Broadway ramp or in the Santa Monica Place Mall

 

We hope to see you there!

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SAM Preccelerator Program Presents: CFO Bootcamp with Peter Trepp – February 21, 2013

Join Stubbs Alderton & Markiles, LLP
for this exclusive event!

 

 CFO Bootcamp

 February 21, 2013
5:30pm-7:30pm
**Networking to follow!**

Register

Emerging growth businesses are running fast to achieve their goals.  An experienced CFO, even on an interim-basis, can create enormous value including spearheading a capital raise, being a strategic executive partner, and serving as cash flow watchdog.  Additionally, an experienced CFO wears many hats ensuring that key activities from hiring to lawyers to customers to investors are all properly managed.  These are just a few topics we’ll cover in the CFO Boot Camp :

  • What are the expectations of a quality CFO?
  • When do I hire a CFO and how do I find this person?
  • What is the best approach to properly capitalizing my company?
  •  How much equity should I give away and how do I set the valuation?
  • What do I need to prepare for prospective investors?
  • How do I present financial and non-financial data?
  •  How can I leverage the relationship with my new investors?

Featuring


Peter Trepp

Bio

Peter Trepp has over 20 years of experience as a CFO, COO and investment banker having built, financed and sold companies primarily in the technology sector. His areas of expertise include building ventures, raising capital, hiring/managing teams, and positioning companies for sale. Most recently, Peter was the founding CFO/COO of ServiceMesh, Inc., an award-winning enterprise cloud software company serving Global 1000 clients. Prior to joining ServiceMesh, he was Managing Director for Verdant Venture Partners, LLC, a Cleantech venture capital firm. Prior to that, he headed up Barrington Associates’ technology practice. Earlier in his career, Peter was a management consultant with KPMG Consulting (currently BearingPoint). He also served as President of the UCLA Anderson Alumni Association and was a member of the UCLA Anderson Board of Visitors. He earned a BA from UC Irvine and his MBA from the UCLA Anderson School of Management.

 Sponsored by

Stubbs Alderton & Markiles, LLP

1453 3rd Street Promenade, Suite 310

Santa Monica, CA 90401

 

Parking

4th Street/Broadway ramp or in the Santa Monica Place Mall

Hope to see you there!

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LA Tech Rise Features SAM Preccelerator Program in “A Startup ‘Preccelerator’ on the Promenade”

LA TECH RISE, a blog for tech startups within the LA Silicon Beach community, features SAM’s Preccelerator Program in this in-depth article, complete with a virtual tour of the Preccelerator Program space! To view the full feature, click here.

For more information and to apply to our Preccelerator Program, contact Heidi Hubbeling at hhubbeling@stubbsalderton.com and visit Preccelerator.

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LA Daily Journal Features Stubbs Alderton in “Firm Opens Office to Tap ‘Silicon Beach’

Stubbs Alderton & Markiles, LLP has been featured in a Daily Journal article entitled “Firm Opens Office to Tap ‘Silicon Beach.’  The article showcases SAM’s move to Santa Monica and the launch of our Preccelerator Program.  To see the full publication, click here.

For more information about our Preccelerator Program, visit Preccelerator.

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