Stubbs Alderton & Markiles client Influential, an AI social data and activation technology company, announced Thursday that it has raised $12 million in a Series B financing round. With the fresh capital, the company plans to take their A.I. platform, designed to match brands with influencers who have relevant followings, to market. The funding came from existing investors Capital Zed, ECA Ventures, Paradigm Talent Agency, ROAR and Tech Coast Angels, as well as from Hollywood agency WME .
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Influential is an A.I. influencer technology and developer partner of IBM Watson. Influential’s patent-pending app is on the hip pocket of more than 25,000 of the most highly engaged influencers on Facebook, Instagram, Snapchat, Twitter, and YouTube, reaching over 5 billion users. Brands and agencies are able to make a digital media buy on social via Influential’s in-demo impression guarantee, which mirrors traditional or digital media spends. Influential conducts all campaigns through a brand-safe vetting process and provides robust recaps via 3rd party analytics partners. Influential and IBM Watson have also co-created technologies that allow brands and agencies to identify psychographic data on influencers, as well as three first-to-market A.I. products. Influential runs campaigns for Fortune 100 companies including Coca-Cola Company, Nestlé, General Mills, Kia Motors, Fox TV, Sony Pictures and more. Influential has offices in Beverly Hills, New York City, and Las Vegas.