Stubbs Alderton & Markiles, LLP Partner Anthony M. Keats’ co-authored book, “Protecting the Brand: Counterfeiting and Gray Markets” has been released by Law Journal Press.
A company’s brands are often its most valuable assets. They’re also a rich target for counterfeiters. With the global value of counterfeit goods estimated at as much as $500-600 billion annually, companies must make a significant effort to combat counterfeiters, gray marketers and cyber squatters.
This uniquely valuable treatise is designed to help in-house and outside counsel as well as corporate and marketing executives understand the full scope of the problem and take preventive measures. It also explains, in detail, the strategies available when violations have already occurred. Topics covered include:
- Problems caused by counterfeit and gray market goods
- Specific industry case studies
- Proactive internal procedures to combat counterfeiting and the gray market
- Using the Lanham Act to combat gray and counterfeit goods
- Trademark infringement and dilution
- Copyright piracy enforcement and recent developments
- Issues relating to websites
- International remedies
Protecting the value of a brand and protecting consumers from substandard, even dangerous, imitations requires every legal weapon available, in the U.S. and internationally. Protecting the Brand: Counterfeiting and Gray Markets is an essential part of that arsenal.
For more information and to purchase this publication, click here.
Tony Keats is a partner of the Firm and Co-chair of the Brand Development and Content Protection Practice Group. He was a founding partner of Keats, McFarland & Wilson LLP, in Los Angeles, and intellectual property practice team leader for the national law firm Baker & Hostetler. Tony’s almost three decade legal career has focused on both the business and the legal protection of brands and creative content from consumer products to entertainment, from designer goods to the Internet. Since he commenced practice, he has provided counsel and has litigated cases on behalf of many of the world’s largest consumer product and entertainment companies, as well as individual entrepreneurs, actors, and musicians. For more information on SAM’s Brand Development and Content Protection Practice, contact Tony at (310) 746-9802 or email@example.com